VOIDLINE

A complete identity and a first collection for a Buenos Aires label that dresses the night. From the symbol to the last garment.

Brand: VOIDLINE
Year: 2026
Scope: Identity, art direction, apparel design
Base: Buenos Aires

VOIDLINE

The system

A line that holds
the whole brand.

VOIDLINE does not work as a traditional brand. It is a system where the logotype is the axis: every resource, composition and message grows from it. The isotype adapts to each context without replacing the main identity.

Isotype

Logotype

Construction grid of the VOIDLINE isotype · [YURINEHUEN] — Construction on axes

The VOIDLINE logotype drawn point by point · [YURINEHUEN] — The logotype, point by point

Color and type

Contrast is
the resource.

A restricted palette: black as the base, white and grey for type and support, and a single red that defines structure and hierarchy, never decoration. Neue Montreal carries every word, from Thin to Bold.

PANTONE^®Black 6 CBlack 6
Void black#040505
PANTONE^®419 CBlack
Black#1C1C1C
PANTONE^®18-1664 TCXFiery Red
Signal red#CC1111
PANTONE^®11-3900 TCXWispy Clouds
Grey#F2F2F2

VOIDLINE typography: Neue Montreal · [YURINEHUEN] — Neue Montreal, the brand typeface

Applications

The mark,
on the garment.

Embroidered, printed or on its own: the isotype has to work at the size of a label and at the size of a back.

Black hoodie with the VOIDLINE isotype, on red · [YURINEHUEN] — Hoodie, isotype on the hood

VOIDLINE isotype embroidered on black fleece · [YURINEHUEN] — Tone on tone embroidery

Collection SS26

The first collection,
front and back.

Oversized and slim tees and hoodies: typographic prints, experimental graphics and the logo as structure. Every garment went from sketch to final artwork, ready for production.