IL OSSSO
A sportswear identity drawn from zero, and a full season for football, basketball and volleyball. Here, a preview.
![IL OSSSO · [YURINEHUEN]](/casos/il-ossso/oso-rojo.png)
![IL OSSSO puffer coat, front and back · [YURINEHUEN]](/casos/il-ossso/camperon.avif)
The identity
A bear
in full stride.
The bear walks out of a speed stripe: a mark for the chest, the bag and the stand. Around it, a shield monogram for the crest and a heavy italic logotype for the back.
![IL OSSSO bear with logotype · [YURINEHUEN]](/casos/il-ossso/iso.avif)
![IL OSSSO shield monogram · [YURINEHUEN]](/casos/il-ossso/escudo.avif)
![IL OSSSO logotype · [YURINEHUEN]](/casos/il-ossso/logotipo.avif)
Patterns
Every kit
has its own weave.
Harlequin diamonds, zigzag and halftone: patterns drawn as vectors and sized for sublimation, so each kit is recognisable from the stands.
![IL OSSSO harlequin pattern · [YURINEHUEN]](/casos/il-ossso/patron-arlequin.avif)
![IL OSSSO zigzag pattern · [YURINEHUEN]](/casos/il-ossso/patron-zigzag.avif)
![IL OSSSO halftone pattern · [YURINEHUEN]](/casos/il-ossso/patron-semitono.avif)
Season 2027
A preview
of the season.
Match, training, travel and accessories, designed as one line. The full season comes out with the brand in 2027: these are some of the pieces.
![IL OSSSO season 2027 garment · [YURINEHUEN]](/casos/il-ossso/camiseta-azul.avif)
![IL OSSSO season 2027 garment · [YURINEHUEN]](/casos/il-ossso/camiseta-3ra.avif)
![IL OSSSO season 2027 garment · [YURINEHUEN]](/casos/il-ossso/basquet.avif)
![IL OSSSO season 2027 garment · [YURINEHUEN]](/casos/il-ossso/gorra.avif)
What we did
- Visual identity from zero
- Bear, shield and logotype
- Pattern system for sublimation
- Kit numbers
- Season 2027: match, training, travel, accessories
- Product renders with AI
![AZIDA: the real garment and the final photo · [YURINEHUEN]](/og/azida.jpg)