AI production

Films and campaign produced with AI

Collaboration: Higgsfield. Piece pinned on Instagram
Applied to: BROOKET · ORIGGI GALLERY · NEHUEN WORLDWIDE
Year: 2026
Direction: Yuri Nehuen

The brand character, in the ringPinned on Instagram · 2026

The position

The garment exists before the image.

Almost everything made with artificial intelligence today starts from an idea and ends in an image. Here it runs the other way: first there is a brand, a pattern and a sewn garment, and AI is used to put it into worlds that would cost a full production. That is why these pieces hold up a campaign and not just a post.

The tool changes every three months. What does not change is knowing what you want to see. And that is still direction.

The films

The embroidered bomber

An own garment, worn by a character that does not exist

The bomber is embroidered and it exists. The person wearing it does not.

0:16 · 1108 × 828

Origgi Gallery · film

Six worlds and one brand, without a single real shot

Six worlds, one brand, and not a single camera shot.

0:14 · 1108 × 828

Just focus

Own content: the brand character, the desk and the work

Own content, no brief and no film crew.

0:20 · 720 × 1280

The stand

The brand dropped inside a broadcast that never happened

A sports broadcast that never existed, with the brand inside it. Everything on screen is generated.

0:08 · 1280 × 720

The campaign

Eleven frames, one set, zero cameras.

The hard part of producing a campaign with artificial intelligence is not getting one good image: it is holding the same character, the same light and the same garment across a whole series. This is ORIGGI GALLERY, full locker room, end to end.