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AZIDA

The whole photo production of a collection, made with AI: casting, e-commerce in 4K and editorial, starting from a phone photo of each real garment.

Brand
AZIDA
Year
2026
Scope
AI casting, e-commerce, editorial
Delivery
Store and feed, in 4K
The real AZIDA jacket, photographed on the floor with a phone · [YURINEHUEN]
The real garment
The same AZIDA jacket on an AI model, e-commerce photo · [YURINEHUEN]
The final photo

Garment fidelity

From the phone
to the campaign.

Each garment arrived as a phone photo on the floor. What comes out is that same garment on a model: prints, labels, trims and fit true to the real piece, not an approximation.

  • Real AZIDA garment, phone photo · [YURINEHUEN]
    Phone photo
    AZIDA garment on an AI model · [YURINEHUEN]
    Final, on model
  • Real AZIDA garment, phone photo · [YURINEHUEN]
    Phone photo
    AZIDA garment on an AI model · [YURINEHUEN]
    Final, on model
  • Real AZIDA garment, phone photo · [YURINEHUEN]
    Phone photo
    AZIDA garment on an AI model · [YURINEHUEN]
    Final, on model

AI casting

A cast made
for the brand.

The cast came from a brief: tall, tattooed, classic sunglasses, black boots and leather for her, long black trousers and white sneakers for him. The same faces rotate so the brand feels bigger.

AZIDA AI model, full body · [YURINEHUEN]
AZIDA AI model, full body · [YURINEHUEN]
AZIDA AI model, full body · [YURINEHUEN]
AZIDA AI model, full body · [YURINEHUEN]
AZIDA AI model, full body · [YURINEHUEN]
AZIDA AI model, full body · [YURINEHUEN]
AZIDA AI model, full body · [YURINEHUEN]
AZIDA AI model, full body · [YURINEHUEN]

E-commerce

On model,
in 4K.

Front, back and full look for every product, on the same background and the same light, in 4K for the store.

AZIDA e-commerce photo, on model · [YURINEHUEN]
AZIDA e-commerce photo, on model · [YURINEHUEN]
AZIDA e-commerce photo, on model · [YURINEHUEN]
AZIDA e-commerce photo, on model · [YURINEHUEN]

Editorial

Sets that
were never built.

Concrete halls, scaffolding, a steel elevator and a DJ booth: art direction and light for the feed, with the same garments and the same cast.

AZIDA editorial · [YURINEHUEN]
AZIDA editorial · [YURINEHUEN]
AZIDA editorial · [YURINEHUEN]
AZIDA editorial · [YURINEHUEN]
AZIDA editorial · [YURINEHUEN]
AZIDA editorial · [YURINEHUEN]

What we did

  • Art direction
  • AI model casting
  • Garment fidelity: prints, labels and trims
  • On-model e-commerce in 4K
  • Editorial for the feed
  • Retouching and post-production

Next case

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A global apparel brand, from the symbol to the campaign.

ORIGGI GALLERY billboard in Tokyo · [YURINEHUEN]