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The studio

The firm behind the work.

A creative firm specialized in AI audiovisual production. We integrate AI with direction, composition, VFX, color and post-production, and the team also works in filmmaking, design and apparel. Every discipline below is backed by work published on this site.

Base
Buenos Aires
Produced and sold across
Europe · the Emirates · the Americas

Manifesto

It is not luck.
It is focus.

Excuses do not matter.

Who runs this

Yuri Nehuen

Founder and CEO · creative director

He did not come to creativity through AI. He came to AI through creative direction, design, fashion and visual production.

Founder, CEO and creative director of [YURINEHUEN]. He directs every project from concept to delivery, from Buenos Aires and across time zones.

The studio behind it

Behind every project there is a team of professionals, with a specialist at every stage: direction, AI production, filmmaking, VFX, color and post-production, design and apparel.

  • Creative direction
  • Product design
  • AI production
  • Film and 3D
  • Editing
  • Identity

What we do

Every discipline,
backed by the work.

Discipline

Creative direction

The whole brief

A brand directed end to end: what it says, what it sells and how it looks.

Discipline

AI production

Campaigns without a camera

Whole campaigns and films produced with artificial intelligence.

The proof

A whole campaign, without a camera.

Eleven frames of the same locker room, same character, same light, same garment. Not one of them exists.

  • The suit · ORIGGI GALLERY · [YURINEHUEN]
    The suit
  • The locker room · ORIGGI GALLERY · [YURINEHUEN]
    The locker room
  • Standing · ORIGGI GALLERY · [YURINEHUEN]
    Standing
  • From behind · ORIGGI GALLERY · [YURINEHUEN]
    From behind
  • The detail · ORIGGI GALLERY · [YURINEHUEN]
    The detail
  • The row · ORIGGI GALLERY · [YURINEHUEN]
    The row
  • Half body · ORIGGI GALLERY · [YURINEHUEN]
    Half body
  • The trophy · ORIGGI GALLERY · [YURINEHUEN]
    The trophy
  • The back · ORIGGI GALLERY · [YURINEHUEN]
    The back
  • Hung · ORIGGI GALLERY · [YURINEHUEN]
    Hung
  • The locker · ORIGGI GALLERY · [YURINEHUEN]
    The locker

Discipline

Product design

The garment exists

Patterns, applied graphics, samples and suppliers. All of this gets sewn.

Discipline

Film

Audiovisual production

Direction, editing, kinetic type and colour, season after season.

Discipline

3D

Before cutting the fabric

Product and scene modelled: the garment is decided before it exists.

Discipline

Graphic design and identity

The system, not the logo

Mark, type, palette and manual: a system that holds up across a whole campaign.

Every brand

The brands
we direct.

The case pages, and the complete archive with everything there is, uncut.

The complete archive

How we work

Three principles
behind every project.

  1. One clear direction

    We bring one proposal and stand behind it, not a menu of options. If it changes, it is because something in the brief changed, and we tell you what.

  2. The work, not the pitch

    The garment, the campaign, the film. A presentation explains what already exists; it never stands in for it.

  3. Reviewed before delivery

    Every delivery goes through a quality review before it reaches you. If something does not meet the standard, it does not go out.

What with

The tool does not direct. Whoever knows what they want to see does.

We work with whatever engines the job needs: Higgsfield, Seedance, the GPT family, Nano Banana, Veo and whatever comes next. Which one goes into each shot is the least interesting part of the job, and the one that changes fastest.

The hard part is not the first image: it is image seventeen having the same model, the same garment and the same world. No engine solves that. Direction does, direction that knows patternmaking, light and campaign. That is why the work holds when the tool changes.

Where

The base is Buenos Aires. The work is not.

The brands we direct are produced and sold across Europe, the Emirates and the Americas. Distance stopped being a problem the day image production stopped needing a trip: the garment is real and photographed, and the world around it is built.