This is not a portfolio. It is a studio.
I run brands end to end. Concept, product, campaign. And I produce the imagery with artificial intelligence. Everything listed below is backed by work published on this same site: not one of these lines is a promise.
The concept, the tone and the decisions that make a brand look like itself and not like the one next to it. It comes first and it orders everything else.
The garment before the image: hand sketch, technical flat, prints, Pantone palette and a spec sheet for the supplier. Five complete capsules, end to end.
Full campaigns produced with AI, over garments that exist. The hard part is not the first image: it is that image seventeen has the same model, the same garment and the same world.
Direction, editing, kinetic type and colour. Season pieces and the long intro, where the whole identity is played out.
Mark, system, stationery and the rules that keep it from breaking when someone else uses it. With the manual, not just the logo.
From the idea to the published pieces, in the formats where the brand actually lives: vertical, carousel, poster and printed lookbook.
Three rules, and none of them is about style.
One direction, not three options for you to choose from. If it has to change, it changes because of a new fact, and I say which one.
The garment, the piece, the film. The deck explains what already exists; it does not stand in for it.
Every delivery goes through a check before it ships. If a check fails, the result is that it failed: it is not reinterpreted and it does not move on.
The base is Buenos Aires. The work is not.
The brands I direct are produced and sold across Europe, the Emirates and the Americas. Distance stopped being a problem the day image production stopped needing a trip: the garment is real and photographed, and the world around it is built.
Trabajo con marcas que quieren verse como lo que son, no como lo que se usa.