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AI production company

AI production company in Buenos Aires.

[YURINEHUEN] produces campaigns, films and product imagery with artificial intelligence, and directs them like cinema: every frame goes through direction, composition, VFX, color and post-production.

Base
Buenos Aires, worldwide
For
Brands, agencies, directors and production companies
Direction
Yuri Nehuen
Languages
EN · ES · PT · IT · FR

What we produce

Six kinds of pieces, one team.

AI is the core of the production; around it work the same disciplines as on a shoot.

  1. Campaigns

    Key visuals and whole series with the same character, the same light and the same garment from the first frame to the last.

  2. Fashion films and brand films

    Worlds that would cost a full production, built around a real brand: a city, a desert, a broadcast that never happened.

  3. Product and on-model e-commerce

    Front, back and full look of each product, on the same background and light, in 4K, starting from a phone photo of the real garment.

  1. Characters and brand worlds

    A consistent character the brand can use season after season, like the film made with Higgsfield.

  2. Hybrid productions

    When a project calls for a shoot, the team shoots, and AI extends what the camera captured.

  3. VFX, color and post-production

    Editing, kinetic type, color and finishing, so the result looks like cinema and not like a tech demo.

The work

Published work, not promises.

Every piece below is on this site, with its case.

How we work

From the brief to the delivery.

The same order as a traditional production, with AI inside each stage.

  1. Brief and direction

    We start with a meeting: the brand, the goal, the markets and the timing. We come back with one proposal and we stand by it.

  2. Pre-production

    References, world, casting brief and the real garments or products, which are the starting point of every image.

  3. AI production

    Images and shots generated and directed one by one, holding the same character, light and garment across the series.

  4. Post-production

    VFX, color, editing and type, with the finish of a campaign.

  5. Review and delivery

    Every delivery goes through a quality review, in the formats each market and platform needs.

The position

The tool changes. Direction does not.

The generation models change every few months. What makes a piece hold up a campaign is still knowing what you want to see, starting from what is real, and finishing every frame.

That is why the team comes from direction, filmmaking, design, post-production and apparel design, and AI sits in the middle as a craft tool, not a shortcut.

Questions

Frequently asked questions.

What does an AI production company do?

It produces campaigns, films and images with artificial intelligence as the core of the production. At [YURINEHUEN] that production goes through the same stages as a shoot: brief, pre-production, production, post-production and review, with direction, composition, VFX and color.

Do you work only with AI?

No. When a project calls for a shoot, we shoot; when it calls for product or apparel design, we design it. AI is the core strength, and the piece decides the tool.

Which AI tools do you use?

The image and video generation models each piece needs, inside workflows like the one we use with Higgsfield. The tool changes every few months; direction, color and post-production stay.

Do you work with brands outside Argentina?

Yes. The base is Buenos Aires and the projects are international: ORIGGI GALLERY, between Dubai and Tokyo; PERREO XL, between Milan, Rome, Ibiza and Sardinia.

How does a project start?

With a meeting. Tell us about the brand, the goal and the timing from the contact page or at creative@yurinehuen.com.

Also

Where to go next.

Have a brand to direct?

Request a meeting