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AI fashion film

AI fashion films and campaigns.

For fashion brands: films, campaigns, lookbooks and on-model e-commerce produced with AI, always starting from the real garment.

Base
Buenos Aires, worldwide
For
Fashion and apparel brands
Direction
Yuri Nehuen
Languages
EN · ES · PT · IT · FR

The garment first

The garment exists before the image.

Prints, labels, trims and fit faithful to the real piece, not an approximation. The garment can arrive as a phone photo on the floor; what comes out is that same garment, worn.

Consistency

One good image is easy. A whole series is the job.

The same character, the same light and the same garment across every frame of a campaign: ORIGGI GALLERY, eleven frames of one locker room, without a camera.

The work

Published work, not promises.

Every piece below is on this site, with its case.

Formats

Everything a season needs.

From the same garments and the same cast, every piece the brand needs for each market and platform.

  1. Fashion film

    Six worlds and one brand, without a single real shot, like the ORIGGI GALLERY film.

  2. Campaign

    The campaign city produced around the garment, crossing by crossing: no travel, no shooting permit, no waiting for the rain to stop.

  3. Lookbook and editorial

    Art direction and light for the feed and the printed lookbook, with the same garments and the same cast.

  1. On-model e-commerce

    Front, back and full look of each product, same background and light, in 4K for the store.

  2. AI casting

    A cast built from a brief, with the same faces rotating so the brand feels bigger.

  3. Vertical for social

    Vertical season pieces, because that is where a fashion brand lives: on someone's phone.

Questions

Frequently asked questions.

Does the garment look like the real one?

Yes, that is the starting point. Prints, labels, trims and fit have to be faithful to the real piece; an image where the garment changes does not go out.

What does the brand need to send?

The garments or good photos of each one, the brand identity and the brief: the goal, the markets and where each piece will live. For AZIDA, a phone photo of each real garment was enough to produce the whole collection.

Can AI and a real shoot be combined?

Yes. When the project calls for a shoot, we shoot, and AI extends worlds, versions and formats from that material.

Do you design the garments too?

Yes. The firm also does product and apparel design: patterns, applied graphics, samples and suppliers, as with NXBO, VOIDLINE and BROOKET.

Also

Where to go next.

Have a brand to direct?

Request a meeting