DETRÁS DE LAS MARCAS

Name, logotype, palette, manual, channel and out of home. And then the production of every episode.

Project: Detrás de las Marcas. A podcast produced from zero
Format: Long episodes and vertical cuts
Year: 2026
Direction: Yuri Nehuen

The identity

The brand before the first episode.

Name, logotype, palette, typography, covers, channel, out of home and the manual that holds it together. And then the production of every episode: direction, camera, editing and the vertical cuts that make it travel.

The brand presentation

Who it speaks to · Detrás de las Marcas · [YURINEHUEN] — Who it speaks to

The logotype · Detrás de las Marcas · [YURINEHUEN] — The logotype

Typography · Detrás de las Marcas · [YURINEHUEN] — Typography

The variants · Detrás de las Marcas · [YURINEHUEN] — The variants

Incorrect uses · Detrás de las Marcas · [YURINEHUEN] — Incorrect uses

The Instagram feed · Detrás de las Marcas · [YURINEHUEN] — The Instagram feed

The channel · Detrás de las Marcas · [YURINEHUEN] — The channel

The episodes

The identity, in motion
The logotype assembling itself. The brand before the first episode.
0:22
Episode on the factory floor
The inside of a real operation, told by the person who runs it.
0:58
Behind the product
How the thing people buy without wondering gets made.
0:40
Prejudice and decisions
The long conversation, which is where the format earns its name.
1:01